本文适合中小企业英文b2c网站营销人员学习
1. Write and submit articles. It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you.
撰写并提交所写的与站点内容相关的文章。经典有效。这将保证网站在搜索引擎中获得一定流量。
2. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is a huge problem these days. ..
发布原创的高质量文章,能帮助读者的真实有效但不老掉牙的文章,很多站点无法做到这些。。。
3. Write and submit press releases, think prweb after you do one.
撰写新闻类的稿件提交到类似prweb的站点。
4. Write and ping blog entries. Always make sure to link back to your website with your blog posts. Try making multiple blogs and have them all link back to
one main site.
更新博客并提交。保证这些博客内容链接到目标网站。可尝试群建博客并充分利用其反向链接。
5. Make sure your website is listed in DMOZ: http://dmoz.org/. .
保证你的站点被odp之类的高质量目录站点收录。
6. Advertise your website in the appropriate categories at Craigslist. Try posting your ads in the most populated cities in the world.
利用craigslist.org这样的分类广告推广自己的站点和产品。注意将信息发布到匹配度高、最适合自己产品的地区分类页面里。
7. If a niche related forum that you frequently visit allows signatures, then make sure to add your website url in there.
如果可以的话,在你经常访问的与站点相关度高、有一定流量的论坛里,将网站链接保存在论坛的账户签名中。
8. Make sure to view related products on Amazon.com. You can try and take some customers from your competitors here by providing your own url if the product
is similar. Review websites in your niche on Alexa to try to take some of their traffic by including a reference back to your site.
查阅amazon.com等站点上的相关产品。如果可以的话在同类产品中提供自己的链接以带来商业流量。在alexa等网站目录中提供自己以及同类站点的相关介绍。
9. Review some related products on epinion.
参与http://www.epinions.com/之类站点的相关产品评论,尽可能的制造定向流量。
10. If you purchase a product that you actually like, then feel free to give an individual respect when respect is due and leave a testimonial. You should be
able to get some traffic from that website if your testimonial is left with a url.
如果你在购买产品后给商家或者平台留下带有自己站点链接的意见书,或许会带来一定流量。
11. Whenever you send an email to someone, always add your website url as a signature.
发邮件时将自己的站点作为邮件签名。
12. Keep updating content on your websites/blogs… try at least once per week.
保持更新网站内容和博客等,最少一周一篇。
13. Tag blog posts at social bookmarking sites, especially at http://del.icio.us/. .
提交博客标签到del.icio.us类的书签网站。
14. Add photos to your blog with appropriate keywords.
适当增加与关键词匹配的图片类信息。
15. Tag blog photos at Flickr.
将博客图片标签提交到flickr类等图片2.0站点。
16. Politely ask your readers to subscribe to your rss feeds.
采用适当的策略让浏览者订阅你的博客。
17. Try coining your own term. Might want to trademark it if you smell that it will become popular.
树立自己站点的规范和特征,保证流量上升时让浏览者过目不忘。
18. Encourage readers to comment on your blogs.
引导浏览者参与自己博客的讨论。
19. Include translation for your websites/blogs, especially in Chinese.
保证站点适合各种语言的浏览者访问,特别是中文。
20. Do not be boring; write about something that a wide select of people would want to know about.
不要单纯的进行枯燥更新;将比如时事类的内容充分结合到站点的更新当中去。
21. Make sure to edit your writing (unlike what I m doing).
保证文案的适当更新。
22. Comment on other related blogs.
在相关度高的博客上发表带网站信息的评论。
23. Make a custom 404-error page for your website. You can provide a link back to your main website or even try to monetize it by offering a related
affiliate program within your niche.
制作404页面。保证流量的有效不丢失并在条件允许的情况下启动自己的“联属网络营销”系统。
24. Sponsor a charity, most charities will link back to your website, and you are also doing a good deed.
赞助慈善性机构或事件,很有可能得到有助于站点形象的链接。
25. Sell an item on eBay as a charity auction. Most charities will link back to both your auction and your main website.
在ebay等电子商务网站上慈善竞拍。他们或许会帮你宣传。
26. Start a publicity campaign, do something that individuals in your niche will take note of.
参与相关的公开活动,业内的朋友会注意到你。
27. Brand your website with a logo and a slogan/catch phrase. Think IBM.
给网站定位标识和标语。
28. Hold a crazy contest that people in your niche will talk about. This will equal more links and traffic to your website.
举办行业类型的竞赛,以便带来关注度和流量。
29. Build a tool that individuals in your niche will love and enjoy. Then give it away for free. If the tool is helpful, then you will get quality one-way
links to your website.
制作站点所针对行业的免费工具并发布,如果大家用的上,会产生不少单向链接。
30. Contact small newsletters sources offline and submit articles to them.
给线下的媒体等资源投稿。
31. Become friends with editors of an offline publication.
与线下出版物机构的编辑成为朋友。
32. Give speeches offline. Start small and local. Also, do not forget to participate in toastmasters meetings in your area.
线下参与更多的类似演讲的活动。从本地的小型活动开始。当然,别忘了参与更大区域的聚会。
33. Have a GREAT product. All of the marketing/advertising in the world will do you NO good if your product is sub par.
做好产品本身。所有的营销和广告都不能给非标准的产品不断带来好的利润。
34. Make something innovative. If you are selling information, what makes your content something you cannot get from the local bookstore, Barnes and noble or
even eBay for that matter?
有创新意识。如果你是销售信息为生,多想想靠什么不同的内容来吸引本地书店或者ebay的客户。
35. Is your product groundbreaking? Will you leave individuals with no choice but to talk about your product or service?
如果你的产品是开创性的,你将如何在开始阶段独立向人们推荐这些产品和相关的服务呢?
36. Are you selling something that wide groups of people want to know about but there is limited/scarce knowledge?
是否有好的方法解决对于你的产品适用广泛但缺乏认知度这个问题?
37. Write good content, if your writing is good then people will share it with their friends. In addition, webmasters will use it as content on their website
with a reference back to your article, or at least they should.
如果文案编辑的准确流畅通俗易懂,人们看到后会乐于分享.另外站长们也会转载并写明出处.
38. Spark emotions. If you get people emotional about something then they will most likely talk about it.
带动浏览者的情绪,引发讨论话题或者链接诱饵。
39. Get a custom t-shirt made with your website url on it, and wear it often.
制作站点形象T恤,并适时展示。
40. Build a list of subscribers. Your list is like a golden asset to you if utilized correctly.
构建用户数据库。正确使用会带来无限价值。
41. Write tip articles, such as “Ten easy tips to blank-blank-blank.”
撰写与站点内容相关的技巧类文章。
42. Buy traffic from the search engines by utilizing one of their PPC campaigns.
适当付费点击并对其进行优化。
43. Open up a myspace account and find targeted friends so that you can promote your services to them. Do not spam people, myspace is cracking down on
spammers and are starting to sue people.
注册类似myspace的账户并寻找目标客户以便向他们推荐你的产品或服务。不要暴力群发,否则可能会被起诉。
44. Solicit a link from your local chamber of commerce.
申请本地商会链接。
45. Have an easy to remember domain name. If your domain name is too long or not memorable then people may forget your site.
域名简单明了,便于记忆。
46. Add a bookmark option to your website/blogs.
网站增加书签功能。
47. Purchase the misspelled versions of your domain name and have it redirect to your main one.
购买站点域名的错别字域名并做301重定向。
48. Use keywords in your image alt tags. For example, keywords go head
alt图片标签适当优化。
49. Make sure to include appropriate keywords in your title tag, search engines show more prominence or importance to keywords here.
标题适当突出关键词。
50. Place appropriate keywords in your anchor text when linking.
文本链接适当进行关键词优化。
51. If you have a profile anywhere online, always include appropriate keywords and link back to your website.
在任何网上的信息记录里,尽量标识出自己站点的关键词文本链接。
52. Try to get links from websites within your niche with a high pr (pagerank). Some The more one-way links (inbound links/backlinks) you have to your
website, the higher your pr will become. Pagerank is important because websites with higher prs tend to have a higher search results in Google. It is a no
brainier that if you can get number one for a competitive keyword then you will have enough traffic that you can handle… oh by the way its all free targeted
traffic to remind you. ..
在相关度高且pagerank高的站点和页面打造自己站点的反向链接。越多越好,利于自己站点pr的增长。pr是站点排名的保证并且对关键词排名有利。这无疑是最有效的站点获得稳定
免费流量的保证。
53. Outsource grunt work. Time is in essence money…. you can hire individuals at freelance services to send emails, request JV proposals, or to answer
questions from prospective or current customers.
提高效率,时间就是金钱。你可以雇佣自由职业者来发布邮件,申请资质,回答问题等来服务于新老客户。
54. Offer something for FREE. Abracadabra is not the magic word, FREE is. It is like a worm on a pole for a fish in the water…. its bait! Offer a free mini
course or free ebook to help collect more subscribers. You can always offer a backend to monetize on this opportunity, such as an affiliate product for
example. .
提供免费的服务等内容。免费永远是最吸引人的咒语,犹如鱼饵。这样能迅速增加浏览者。你也可以通过这样的机会来完善自己的例如联署网络营销之类的体系。
55. After someone orders from you offer a one-time offer that compliments your product. For example, if I offered a traffic ebook, then after the individual
purchase it would make sense for me to offer a traffic conversion bonus for a limited time only.
在销售出产品后要让客户知道这款产品的普及及热衷度,让顾客为及时得到你的产品而感到激动。
56. Become the virus within your niche. Make yourself the bug and have people talking about your product. When people talk about your product then you can
induce the viral effect. However, you must give people a reason to talk about you, and being like everyone else is not one. ..
对产品的独特之处可以引发讨论。当他们讨论你的产品的时候你就有机会介绍这些独特之处的效果。当然,你必须以第三方的形式制造一个话题引起大家讨论。
57. Do your research and find expensive niches to tap into. A good way to do this is to find how expensive someone is paying for a keyword on a PPC search
engine. If you can sell items that are more expensive more often then it is a quicker way to get rich.
调研相关数据,找出最有效的途径来赚钱。比较好的方法查阅是付费点击的关键词单价。如果你能经常高价出售相关信息那将快速致富。
58. Become an active respected member of niche related forums. You can do this by offering quality posts. Hint, it is not the number of posts you make, it is
the quality. Remember, quality or quantity. Many useless or negative posts will have people looking at you funny. .
成为一个值得尊重的相关论坛会员。可以通过有质量的发帖来实现。注意一定要保证质量而不是数量。如果考虑不周全会让大家看你的笑话~
59. Test, test, test. Your flushing money down the toilet if your not testing to see what campaigns are bringing you in the most money compared to which ones
are costing you money. When you test, you can eliminate the campaigns that are costing you dollars so that you can properly maximize your marketing efforts.
Without proper testing, you are pretty much lost and can’t improve. You can only guess to what has or what is working. With proper testing, you do not
guess, you know.
不断测试!如果你不能测试出自己的钱的真正来源和去向你的钱会消失的无影无踪。通过正确的方法找出利润最大的营销方式。靠猜是不行的~
60. Stay up to date on what is going on in the world, you can monetize off hot topic trends.
关注时事和热门话题并参与讨论。
61. Network, when you know more people you can find people that can help you get what you need.
利用msn等把人们联系起来。
62. Offer an affiliate program for your product or service. Make sure to let your satisfied customers know that you have one, if they like your product then
they will be even more delighted to know that they will get money for referring you.
建立联署网络营销体系并让对你产品感到满意的用户都知道,他们很乐意通过自己认为完善的产品来赚钱。
63. Write and give away a free ebook or report. It does not have to be long as long as its quality information neatly formatted and put together. You can
also make a brand able ebook or report and allow affiliates the opportunity to brand their affiliate links in there to pass on to the next individual. You
can then send this ebook to your subscribers or submit it to ebook directories. ..
发布免费的电子书或者报告。不需要将涉及到的内容全部完善。你可以利用分销或者提交目录的形式将这些资源分享给更多的人。
64. Add viral components to your blog such as social book marking options, and a refer a friend option.
给站点增加有效的受迫性传播内容比如利用朋友圈传播相关信息。
65. Be funny, people like something that will make them laugh and they will spread it for you if it is a genius idea.
以通俗有趣的形式诱发人们帮你做广告。
66. Syndicate your content by using an RSS feeds on your website.
制作新闻源。
67. Answer people’s questions on Yahoo! answers with a link to your website in the sources area.
通过雅虎问答等知识型平台以回答问题的形式推广站点。
68. Put a link in the “about me” section of your eBay profile.
在ebay账户资料中详细介绍站点。
69. Make and upload a viral video to you tube. Use appropriate keywords in the video description for your target audience.
制作相关视频利用视频站点来推广自己。
70. Record an informative podcast and submit them to poplar podcast directories.
播客营销。
71. Provide helpful answers for Google adsense on their help forum with a link back to your website. Go here to check it out:
http://groups.google.com/group/adsense-help
在类似GGAD的论坛提供自己行业的广告帮助并设置站点链接。
72. Get people to comment and add content to your site. When they do this, they will provide you unique content, no need to pay for ghostwritten articles.
尽可能的让浏览者帮你更新站点并不断平路,这些原创唯一的内容比付费形式的稿件来的经济划算。
73. If you cannot get JVs, then try to bribe webmasters for sponsored advertising space on their newsletters.
如果你无法获得某些行业资质,就尽可能的以网站赞助形式让时事通讯为你推广。
74. Include a media section on your website so that you will give the media an easy way to stay up to date on what your company is doing.
为自己的企业制作视频介绍,24小时不间断的告诉人们你和你的企业在做什么。
75. Try to teach a class at your local community college or university. The more exposure you get in the public, the more credibility you will receive.
以培训或授课的方式来营销自己,提高知名度和可信度。
76. Make a screensaver and make it easy for individuals in your niche to download it. Have eye candy graphics combined with your company logo to brand
yourself.
利用屏幕保护程序等电脑应用软件来推广自己的企业和产品。
77. Write something controversial and spread it freely to your target market. It can be something as idiotic as the Da Vinci code, but as long people talk
about it, its a successful campaign. A few hints, something controversial is something that goes against established beliefs in your market.
制造相关度高的争议话题并且快速的传播到目标市场。精妙的设置线索,与行业标准有抵触的争议话题会像达芬奇密码一样长时间有效的为你拓展商业机会。
78. Write and publish a book. Having your own book is a quick way to gain credibility.
出版自己的书籍。这是营销自己赢得信赖的一种快速方式。
79. Take a guru in your niche out to lunch, and pay for it.
结交良师益友。
80. Start an organization or club about something. This can be done online through Yahoo! or Google groups.
在谷歌讨论组或雅虎讨论组等地方成立一个有利于营销的团队或者可以拓展商业行为的组织。
81. Volunteer. Donate your time to a good clause…you can always network with people and form connections at the same time.
支援从事一些有意义的事情,在网络上你能将自己和人们联系起来。
82. Get involved in your community and try to run some type of outreach program.
与团队定制行之有效的计划,超越自己。
83. Offer good customer service, you may be surprised on how many referrals you get just be having a reliable one.
提供良好的客户服务,口碑营销是最有效的积累客户并推广自己的方法。
84. Consider adding a direct mail marketing campaign to your marketing ****nal.
考虑建立一个有效的邮件营销体系,直接将产品等信息发布到客户的眼前。
85. Put an ad in your local yellow pages to get some local customers. Yellow pages tend to be more successful then newspaper ads because individuals are
looking for a particular service when they are browsing through the yellow pages as opposed to newspapers.
在本地的黄页簿或者黄页站点上发布自己的信息来得到一些老客户。这比新闻类广告有效因为很多潜在客户会定向的搜索自己需要的信息。
86. Post bulletins in your local supermarket. However, since not everyone may carry a pen or pencil, place your contact information and url on strips on the
bottom so that individuals can rip it off and take it with them.
利用本地资源提供站点或产品信息广告。注意这样的形式要使人们容易记录。
87. Host your own commercial so you can put “as seen on TV” on your products.
建设行业形象展示类的信息或站点来取得类似电视广告的产品推广效应。
88. Conduct surveys and publish them. These make you appear as an expert in your field of study.
统计调查相关数据并发布出来。努力成为相关领域学习的领先者。
89. Break a record or shoot to be in the Guinness world records for something.
通过站点相关内容冲击或打破某引人注目的记录。
90. Make a sitemap for your website.
制作网站地图。
91. Use a favicon for your site.
制作网站个性标志。
92. Make your visitors more involved in your website. You can help accomplish this by adding CGI scripts to your site.
保证更多的浏览者被动进入站点。可以尝试增加CGI scripts。
93. Make sure you have no broken links on your site, and make sure that your website shows clearly in all browsers.
保证站内没有死链接,并兼容于各个浏览器。
94. Find domain names that get traffic, purchase them, and have them redirect to your website.
购买可获得流量的域名并将其301重定向到你的站点。
95. Spell correctly whenever using keywords in writing.
避免关键词拼写错误。
96. Look at sites related to your niche to try to figure out how they get their traffic.
详细分析竞争对手的网站并深入了解其流量来源。
97. Properly optimize your website for the right keywords.
针对网站定位适当进行关键词优化。
98. Try to avoid java scripts on your website as much as possible.
尽量避免使用js调用。
99. Do not use frames on your website.
网站不要使用框架结构。
100. If your website becomes popular and starts getting lots of traffic, try switching to a dedicated server. The longer you site is down equals the more
lost visitors you will have
流量上升到一定程度后,请使用独立带宽和服务器。网站无法访问的时间越长丢失的浏览者就越多。
原文出自:
http://promotingwebs.wordpress.com/2008/03/10/100-seo-tips-to-promote-your-site/

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